The admission process for AY 2026-2027 ( Degree/ Diploma/ PG Diploma/ Masters) has started

The admission process for AY 2026-2027 ( Degree/ Diploma/ PG Diploma/ Masters) has started

BBA Digital Marketing

Duration: 3 Years

Eligibility - Aptitude Test

Learn the most relevant skills hands-on with the platforms and AI tools top employers use. At our Design school, you can work with Fashion, Communication, and Management students to create cross-functional teams for live digital projects and campaigns. At NSAM, Digital Marketing education is immersive, industry-connected, and strategically designed.

The Journey: NSAM Digital Marketing Advantage

  • Business Fundamentals + Practical Skills:

    Learn core business principles, marketing strategy, communications, and applied digital marketing on industry platforms from day one.

  • Hands-on With Cutting-Edge Tech:

    Training on Google Ads, Meta Business Suite, SEO/SEM platforms, Canva, HubSpot, Mailchimp, and AI-based marketers such as ChatGPT, Jasper, Copy.ai, and data analytics suites.

  • Industry Projects:

    Execute actual campaigns, manage social media accounts, build ecommerce funnels, optimize brands for search, and analyze real campaign data.

  • Mentor-Mentee Programme:

    Get paired with successful alumni and top working professionals for coaching, career guidance, internships, live assignments, and placement support.

  • Community Connections:

    Network with students from Fashion Management, Communication Design, and other NSAM courses—collaborate with designers, content creators, and business strategists to form the next big digital team.

At NSAM, you don’t just study digital marketing—you drive digital business for India and the world.

Course Details:

  • Business Essentials
  • Fundamentals of Marketing
  • Business Communication
  • Organizational Behaviour
  • Introduction to Digital Ecosystem
  • Basics of Web & Social Media
  • Foundations in Analytics
  • SEO/SEM optimization
  • Social media management
  • Paid ad campaign design
  • Google/Facebook/Instagram advertising
  • Influencer strategy
  • Data analytics
  • AI-powered content and campaign creation
  • Marketing strategy
  • Client management
  • Reporting
  • Professional networking
  • Performance Marketing
  • Brand Strategy
  • YouTube & Video Marketing
  • Data-Driven Advertising
  • Marketing Automation
  • Integrated Campaigns
  • International Digital Business
  • Capstone Project / Internship with agency or brand
Duration
3 Years
Annual Fee
Rs. 200000
Total Fee
Rs. 600000

Key Skills You’ll Master

  • SEO/SEM optimization
  • Social media management
  • Paid ad campaign design
  • Google/Facebook/Instagram advertising
  • Influencer strategy
  • Data analytics
  • AI-powered content and campaign creation
  • Marketing strategy
  • Client management
  • Reporting
  • Professional networking

Career Opportunities

Salary Expectation

Freshers
(0-2 Years)
Rs. 4–8 LPA
Mid-Level
(3–7 Years)
Rs. 9–18 LPA
Experienced
(7+ Years)
Rs. 15–28+ LPA
Freelance/ SpecialistRs. 6–25+ LPA

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