This comprehensive undergraduate programme prepares you to lead in the fashion business
world with a perfect blend of management fundamentals and fashion industry specialization.

The Journey: From Business Fundamentals to Fashion Leadership

• Business Foundation:

  Master core management principles—marketing, finance, accounting,  economics, organizational behavior, and business analytics—while viewing them through the fashion industry lens.

• Fashion Industry Specialization:

  Dive deep into fashion merchandising, brand management, retail operations, fashion marketing, supply chain management, consumer behavior in fashion, and fashion entrepreneurship.

• AI & Digital Tools:

  Learn to leverage AI-powered market analysis, predictive trend fore casting, inventory optimization, social media analytics, and automated business intelligence tools transforming the fashion industry.

• Real-World Immersion:

  Work on live fashion brand projects, participate in fashion shows, attend industry events, complete internships with fashion companies, and build your professional network.

• Mentor-Mentee Programme:

  Benefit from personalized guidance from industry professionals, NSAM alumni working in fashion companies, and faculty with deep industry connections—creating a foundation for lifelong career support.
  
  

At NSAM, you don’t just study fashion business—you BUILD your future in the fashion
industry