This comprehensive undergraduate programme prepares you to lead in the fashion business
world with a perfect blend of management fundamentals and fashion industry specialization

The Journey: From Storyteller to Trendsetter

 At NSAM, Fashion Management education is immersive, industry-connected, and strategically
designed:

• Business Foundation: Master core management principles—marketing, finance, account
  ing, economics, organizational behavior, and business analytics—while viewing them through
  the fashion industry lens.
• Fashion Industry Specialization: Dive deep into fashion merchandising, brand management, retail operations, fashion marketing, supply chain management, consumer behavior in
  fashion, and fashion entrepreneurship.
• AI & Digital Tools: Learn to leverage AI-powered market analysis, predictive trend fore
  casting, inventory optimization, social media analytics, and automated business intelligence
  tools transforming the fashion industry.
• Real-World Immersion: Work on live fashion brand projects, participate in fashion shows,
  attend industry events, complete internships with fashion companies, and build your professional network.
• Mentor-Mentee Programme: Benefit from personalized guidance from industry professionals, NSAM alumni working in fashion companies, and faculty with deep industry connections—creating a foundation for lifelong career support.

At NSAM, you don’t just study fashion business—you BUILD your future in the fashion
industry