The admission process for AY 2026-2027 ( Degree/ Diploma/ PG Diploma/ Masters) has started

B.Des. Fashion Communication

Duration: 4 Years

Eligibility

This comprehensive programme prepares you to become a fashion communication professional
who bridges design, media, and marketing. Over four intensive years, you’ll master visual sto
rytelling, trend forecasting, digital strategy, and brand narrative development with integrated AI
tools.

The Journey: From Storyteller to Trendsetter

This isn’t just education—it’s an immersive expedition into the intersection of art, media, culture,
and commerce. At NSAM, fashion communication is experienced through

Visual Language Mastery: Begin with design thinking and visual culture, then advance
to fashion styling, photography, editorial design, and digital storytelling techniques that cap
tivate audiences.
Trend Forecasting & Analytics: Learn to decode cultural signals, consumer behavior
patterns, and emerging aesthetics to predict tomorrow’s trends today—equipping you with
data-driven foresight.
AI-Powered Communication Innovation: Master cutting-edge AI tools that revolu
tionize storytelling. From AI-driven content generation and automated trend analysis to
intelligent visual rendering and predictive consumer insights, learn how artificial intelligence
amplifies your creative voice and accelerates campaign execution with precision and impact.
Digital Narratives: Master social media aesthetics, influencer communication, video pro
duction, content creation, and brand campaign development across all digital platforms.
Annual Fashion Show– D´efil´e De Mode: Showcase your styling, photography, and
creative direction concepts on our signature runway event, building your professional portfolio
with real-world projects.
Industry Immersion: Collaborate with fashion brands, participate in Times Fashion Week,
execute live communication campaigns, and engage with industry professionals through work shops and guest lectures

Course Details:

Year 1– Foundation (Common Across All Design Disciplines)

Discover Design through The Creative Mind (Design Thinking), Visual Culture, Material Exploration, Sketch Lab, Digital Foundations, and Studio Practice.
Build your creative vocabulary and learn human-centered design principles essential to visual communication

Year 2– The Language of Fashion Media & AI Integration

Immerse yourself in Visual Narratives, Fashion Styling & Photography, Editorial Design, Fashion Journalism & Content Creation, Social Media Aesthetics & Influencer Communication, Film & Fashion: Video Production & Styling, and PR & Event Design.
Integrate AI-powered content creation tools including automated caption generation, AI visual rendering for mockups, and sentiment analysis for audience insights.
Master the art of creating compelling visual and written content enhanced by intelligent automation.

Year 3– Brand, Strategy, Storytelling & Advanced AI Application

Progress to advanced concepts: Film & Fashion II, Fashion Journalism II, Trend Mapping and Visual Forecasting, Advertising Design & Art Direction, Portfolio Curation: Personal Brand Identity, and Luxury Communication & Visual Culture.
Leverage AI-driven predictive analytics and trend intelligence to forecast emerging narratives, optimize social media strategies through machine learning, and automate multi-platform campaign distribution while maintaining your authentic creative voice. Develop your unique creative voice and strategic thinking capabilities

Year 4– Impact & Innovation

Create your signature work: Global Fashion Media, Communication Laws & Ethics, Sustainable Communication & Social Impact Design, Minor Independent Media Campaign, Major Graduation Project, and Research Thesis.
Graduate with a compelling portfolio that demonstrates your mastery of contemporary fashion communication—strategically enhanced by AI tool implementation.