This flagship programme is your gateway to becoming the Event Manager of the Year. Unlike generic programmes, you master ATL/BTL, Weddings, Corporate, Live Events, and Sports Events through hands-on projects, real briefs, and professional execution—graduating with portfolio pieces across all categories. You dive deeper into a distinct event category with business foundations, allowing you to graduate with expertise across all major event types.

The Journey: From Scratch to Spotlights

• Promotional and Social Events:
  

  Master ATL (Above-the-Line), BTL (Below-the-Line), social activations, product launches, and brand promotions. Learn event marketing, basic logistics, venue selection, and hands-on execution.

• Wedding Events:
  

  Immerse in the wedding industry—planning multicultural ceremonies, managing family expectations, vendor coordination, thematic decor, entertainment, and photography. Execute a full wedding project from brief to delivery.

• Corporate and MICE Events:
  

  Lead professional conferences, product launches, board meetings, corporate retreats, MICE (Meetings, Incentives, Conferences, Exhibitions) events. Master business etiquette, client negotiations, sponsorship management, and strategic positioning.

• Live Events (Fashion Shows, Concerts, Expos):
  

  Command the stage. Learn large-scale production, stage management, technical logistics, crew leadership, audience experience design, and media coordination. Execute NSAM’s iconic annual fashion show and other flagship events. These are your portfolio-building platforms where top recruiters directly observe your management, creativity, and execution capabilities.

• Sports Events and Entrepreneurship:
  

  In your final year, plan and execute sports events with mass audience management, ticketing, VIP hospitality, sponsorship leverage, sustainable practices, and business readiness for freelancing or agency launch.

• Professional Capstone:
  

  Full-time industry internship with your choice of specialization, comprehensive portfolio development, and exit evaluation with industry leaders.

At NSAM, you don’t just study event management—you LIVE and EXECUTE across every major event category.